Balaji Telefilms has announced a new creator-focused digital initiative aimed at collaborating with content creators and entertainment personalities to develop original digital formats and expand their presence across platforms. Actor and digital personality Akanksha Chamola has become the first creator to join the initiative.
As part of the collaboration, she will launch a new chat show, Not Your Sanskari Show, which will premiere on her YouTube channel.
Akanksha Chamola on her new digital journey
Speaking about the partnership, Akanksha Chamola said the move marks a new phase in her career and will allow audiences to see a different side of her:
"I've always believed that there's so much more to me than what audiences see on screen. Lock Upp gave people a chance to know the real me, and t..." — Bollywood Hungama
According to Bollywood Hungama, the initiative represents Balaji Telefilms' push to work directly with digital talent. The company aims to create original formats that can travel across multiple platforms, giving creators like Chamola a structured production backing while keeping their personal brand intact.
What the Balaji Telefilms partnership means for digital creators
The partnership signals a growing trend where traditional production houses are moving beyond television and film to build direct relationships with online personalities. For Chamola, this means access to Balaji's production resources while maintaining her own YouTube presence as the home for her new show.
The show's title, Not Your Sanskari Show, suggests a format that challenges conventional expectations — a direction that aligns with Chamola's public persona built through reality television and her digital content.
- The show will premiere exclusively on Akanksha Chamola's YouTube channel
- Balaji Telefilms will collaborate on developing the original digital format
- The initiative focuses on expanding creator presence across platforms
Our Take: A smart move for both sides
In our view, this partnership makes sense for both Balaji Telefilms and Akanksha Chamola. Balaji gets to tap into a ready-made digital audience through a creator who already has name recognition from shows like Lock Upp. Chamola gets production muscle and industry credibility behind her own project.
The key question is whether the show will feel authentic or overly produced. Chamola's appeal has been her candid, unfiltered personality — the title Not Your Sanskari Show hints she plans to keep that edge. If Balaji gives her creative freedom, this could be a template for how traditional studios work with digital creators going forward.
For viewers, the show is worth watching because it represents a test case. If it works, expect more creators to sign similar deals. If it fails, it will show that studio involvement can dilute what makes digital personalities popular in the first place.