Betr, the real money gaming company founded by Joey Levy and Jake Paul, is expanding its team with a new Regional VIP Lead position focused on the Southeast Market. The company is looking for a commercially driven professional to manage VIP relationships and drive growth in this key region.
Betr Regional VIP Lead Job Role and Responsibilities
The Regional VIP Lead will be responsible for managing high-value players and driving commercial success in the Southeast. According to the official Betr job posting, the company is seeking someone who can own the Southeast market and build strong relationships with its most valuable customers.
The role comes as Betr continues to expand its product offerings. The company has built what it calls the world's first real money gaming Super App, which currently includes Picks, Social Sportsbook, Social Casino, and Arcade. Prediction Markets are set to launch later this year, according to the Built In job listing.
Betr Company Growth and Market Presence
Betr has seen significant growth since its founding. The company reports one million paying users and describes itself as one of the fastest growing companies in the industry. Its social media presence is also notable, with the brand being the world's most followed real money gaming brand on social platforms.
The company's product lineup shows broad market reach:
- Betr Picks launched in September 2023 and is available in 34 states
- Betr Social Sportsbook launched in September 2025 and is live in 32 states
- Betr Arcade is live in 38 states
- Betr Social Casino launched in February 2026 and is live in 33 states
These numbers, shared in the Indeed job listing, show a company that is rapidly scaling its operations across the United States. The Southeast Market hire is part of this broader expansion strategy.
What Betr Looks for in a Regional VIP Lead
The job posting describes the ideal candidate as commercially driven. The role focuses on the Southeast region, which is a significant market for gaming and sports betting. The person hired will need to understand VIP player needs and work to keep them engaged with Betr's products.
This is a remote-friendly position, as noted in the BeBee job listing, which could widen the pool of candidates interested in the role.
Our Take: Betr's VIP Focus Signals Mature Strategy
Hiring a dedicated Regional VIP Lead is a smart move for Betr. In our view, this shows the company is moving beyond just acquiring new users and is now focused on retaining and growing its most valuable customers.
VIP players are the backbone of any gaming platform's revenue. By assigning someone to own the Southeast Market specifically, Betr is treating this region as a priority. The company's rapid product expansion — from Picks to Social Casino in just a few years — shows it has the momentum to back up these hires.
For job seekers in the Southeast, this role represents a chance to join a fast-growing company at a key moment. For the industry, it signals that Betr is serious about competing for high-value players in regional markets.
The fact that Betr already has one million paying users and continues to hire for regional leadership roles suggests the company is confident in its growth trajectory. Whether this VIP-focused strategy pays off will depend on execution, but the direction is clear.
