Crossing Minds is hiring a Head of Marketing. This is a leadership role for someone who can own the company's marketing and demand-gen funnel from top to bottom. The person hired will define and execute the entire marketing strategy, with one clear end goal: drive awareness and bring high-quality leads to the sales team.
The job posting describes a wide-ranging role. It is not just about running campaigns. The Head of Marketing will handle the company's marketing vision and roadmap, which means setting the direction for how Crossing Minds presents itself to the market and how it turns that attention into real business conversations.
What the Head of Marketing Will Own at Crossing Minds
The role has three big pillars, based on the job description: content, events, and analyst relations.
On content, the Head of Marketing will build and manage a rich B2B content and editorial calendar. The aim is to attract a qualified audience to the company's owned properties. That includes blog posts, whitepapers, ebooks, reports, webinars, and infographics. This is a classic B2B demand-gen playbook — publish useful material, draw in the right readers, and convert them into leads.
On events, the person will build and manage the company's event strategy and calendar. The stated purpose is to make sure the team meets its ICP — ideal customer profile — in person and attracts qualified leads for sales. In B2B marketing, in-person meetings often do the heavy lifting that digital content alone cannot.
On analyst relations, the Head of Marketing will launch an analyst program. The goal is to expand exposure to Gartner and Forrester and "get on the map" for solutions in the company's field. For B2B buyers, analyst recognition often acts as a trust signal, so this is a smart move for a company trying to build credibility.
Why This Role Matters for Crossing Minds
The job description makes the company's priorities clear. Crossing Minds wants a marketing leader who is data-driven — someone who can measure what works and double down on it, rather than just running activities and hoping for results.
The role sits at the center of the revenue engine. The Head of Marketing is expected to feed the sales team with high-quality leads, not just traffic or vanity metrics. That means the person hired will be judged on pipeline impact, not just brand visibility.
To put it plainly, this is a build-from-the-ground-up kind of job. The posting talks about defining and executing the entire marketing strategy, building content and event calendars, and launching a new analyst program. Whoever takes this role will not inherit a finished machine — they will have to build it.
Our Take: A Demanding but Clear Mandate
In our view, this job posting tells you a lot about what Crossing Minds values. The company is not looking for a brand-first marketer who focuses only on awareness. It wants someone who can connect content, events, and analyst credibility directly to leads and revenue.
The scope is broad — content, events, analyst relations, and funnel ownership all in one role. That is a heavy load for one person. It suggests the company is still at a stage where one senior leader needs to wear several hats rather than managing a large, specialized team.
For candidates, the appeal is clear: a chance to own the entire marketing function and shape it from scratch. The risk is equally clear: the expectations are high, and success will be measured by leads delivered to sales, not by how polished the marketing looks.
For readers watching the B2B marketing job market, this posting is a useful snapshot. Companies increasingly want marketing leaders who can do three things at once — create content that attracts the right audience, run events that build real relationships, and earn analyst recognition that opens doors. Crossing Minds is asking for all three in a single hire.
