Purolabs, an independent family-run supplements brand based in South London, is hiring a Creative Strategist & Copywriter for its direct-to-consumer e-commerce business. The role is full-time and fully remote.
The company is looking for someone who writes ads that actually convert. The job is built around direct response copywriting — the kind of writing that makes people click, buy, and come back. If that sounds like your skill set, Purolabs wants to hear from you.
What the Creative Strategist & Copywriter Role Involves
The core of this job is turning customer insights into scroll-stopping creative concepts. That means the person hired will need to understand what makes shoppers stop, read, and take action.
Purolabs describes itself as a brand that lives and breathes direct response. The company wants a writer who can take what customers say and feel, and shape it into ad creative that drives sales — not just looks good.
The role sits inside a DTC e-commerce setup, specifically in the health and wellness space. That means the copywriter will be writing for a supplements audience, where clear claims and honest messaging matter.
About Purolabs: A Family-Run DTC Supplements Brand
Purolabs is an independent, family-run DTC supplements brand. It says it has served over 350,000 customers with clean, science-backed supplements — no additives, no fillers, no nonsense.
The brand has been featured in Vogue, Women's Health, and Evening Standard. According to the company, it is proving that natural wellness can be both effective and transparent.
Purolabs also positions itself as a business with no shareholders to impress and no cutting corners. It describes its mission as a genuine one: helping people feel better.
Why This Copywriting Job Stands Out
Most copywriting roles ask for samples. This one asks a sharper question up front: do you write ads that actually convert?
That framing tells you a lot about what Purolabs values. The brand is not looking for someone to write brand manifestos or polish taglines. It wants a strategist who can connect customer research to creative that performs.
- The role is remote, which opens it up to candidates outside London
- It is full-time, not a freelance or contract gig
- The focus is DTC e-commerce in health and wellness
- The company is independent and family-run, not a shareholder-driven corporation
Our Take: A Clear Signal About What DTC Brands Want Now
In our view, this job posting says something useful about where e-commerce hiring is heading. Purolabs is not separating "strategy" from "copywriting." It is bundling them into one role. That is a smart move.
Too many brands hire a strategist who never writes, and a writer who never looks at data. The result is creative that sounds fine but does not sell. Purolabs is asking for one person who can do both — read the customer, then write the ad.
To put it plainly, this is a role for someone who treats copy as a sales tool, not an art project. The mention of "scroll-stopping" and "click, buy, and come back" makes the priorities obvious.
For job seekers, the remote and full-time setup is a real plus. For Purolabs, the challenge will be finding a writer who genuinely understands supplements customers — a category where trust and clarity decide whether someone buys.
If you write direct response ads and can prove they convert, this is the kind of role worth applying for. The bar is high, but the brief is refreshingly honest about what the company actually needs.
