A company is looking for a Senior Marketing Manager B2B (m/w/d) to support its go-to-market team. This is a role that mixes classic B2B marketing with newer AI-driven outreach work. The person hired will not just run campaigns — they will own the systems behind them.
What the Senior Marketing Manager B2B Role Covers
The job starts with a clear technical core. The manager will be responsible for the company's AI-based outreach platform. That includes writing and improving prompts, building workflows, setting up automations, and defining quality rules. In simple terms, this person makes sure the AI outreach machine runs well and produces good output.
From there, the role moves into campaign work. The manager plans and runs outreach and demand generation campaigns, and does this in close coordination with the sales team. Marketing and sales are not separate here — they are expected to work together.
SEO, SEA, and Visibility in AI Search Systems
The role also covers search. The manager develops and steers SEO and SEA efforts. On top of that, the job includes a newer task: building visibility in AI search systems. This shows how search behavior is changing, and the company wants someone who can keep up with it.
Website work is part of the job too. The manager maintains and expands the company website, including landing pages, forms, tracking, and consent management. Content is another piece — planning, coordinating, and publishing specialist articles and magazine contributions.
Working Across Teams and Managing Agencies
This is a coordination-heavy role. The manager works with sales, specialist departments, IT, and marketing to develop effective marketing measures. They also manage agencies and service providers, and prepare marketing evaluations and reports.
- Own the AI-based outreach platform — prompts, workflows, automations, quality rules
- Plan and run outreach and demand generation campaigns with sales
- Steer SEO, SEA, and visibility in AI search systems
- Maintain the website — landing pages, forms, tracking, consent management
- Publish specialist articles and magazine contributions
- Manage agencies and deliver marketing reporting
Our Take: A B2B Marketing Job That Has Moved With the Times
To put it plainly, this job posting tells you where B2B marketing is heading. A few years ago, a senior marketing manager role would have focused on campaigns, content, and SEO. This one adds AI-based outreach, prompt work, and visibility inside AI search systems to the same list.
In our view, the interesting part is the mix. The company is not asking for a pure AI specialist or a pure campaign manager. It wants one person who can run the AI outreach platform and still handle the basics — website, forms, tracking, consent, and reporting. That combination is harder to find than it looks.
For anyone applying, the message is clear: show that you can work with AI tools in a practical way, not just talk about them. Show that you can coordinate with sales instead of working in a silo. And show that you understand search beyond classic SEO. The role is broad, and the posting makes no secret of that.
For readers who follow marketing hiring trends, this is a useful signal. Companies are folding AI outreach and AI search visibility into senior marketing jobs. The title stays familiar, but the daily work is changing.
