SavATree is hiring a Vice President of Growth Marketing. The role is full-time, permanent, and exempt, and it reports directly to the Chief Growth Officer. The job is remote within the United States and pays $210,000 to $250,000 per year, plus an annual bonus and equity.
This is a senior, high-visibility position. The person hired will own the demand engine for the SavATree brand. In simple terms, that means they are responsible for bringing in more qualified leads for the company's local branches.
What the VP of Growth Marketing Will Own
The core mandate is to drive more qualified leads across about 100 owned and operated local branches. The company wants this done at a cost-efficient ROAS target. ROAS means return on ad spend — how much revenue comes back for every dollar spent on marketing.
The role also supports LTV growth. LTV means lifetime value, and here it is tied to driving cross-sell and upsell services. So the job is not just about winning new customers. It is also about getting existing customers to buy more services over time.
$15M+ Budget and Branch-Level Planning
The VP of Growth Marketing will run a budget of more than $15 million. The job posting says this budget must be planned down to the branch level. That means the person in the role decides how much money each local branch gets.
The budget will be deployed across channels, agencies, and contractors to support qualified lead generation. The role also carries direct accountability for key marketing numbers:
- CPL — cost per lead, or what the company pays to get one qualified lead
- CAC — customer acquisition cost, or what it costs to win one customer
- ROAS — return on ad spend, or the revenue earned per dollar of marketing spend
The posting describes the company as looking for a leader, though the full description of the ideal candidate is not included in the available details. What is clear is the level of the job: it sits under the Chief Growth Officer and carries responsibility for the entire demand engine of the brand.
Our Take: A Big Salary for a Big Marketing Mandate
In our view, this job posting tells you a lot about how serious SavATree is about growth marketing. A salary band of $210,000 to $250,000, plus bonus and equity, is a strong package. It signals the company sees marketing as a revenue driver, not a support function.
The $15 million-plus budget is the real story here. Handing one person control of that much money, and asking them to plan it branch by branch, is a demanding setup. It means the VP of Growth Marketing cannot just run national campaigns and hope for the best. They have to know which local markets deserve more spend and which deserve less.
To put it plainly, the hardest part of this job will be balance. The company wants more leads, but at a cost-efficient ROAS. Those two goals often pull against each other. Anyone stepping into this role will be judged on CPL, CAC, and ROAS at the same time — three numbers that do not always move in the same direction.
For job seekers in growth marketing, this is a role worth watching. It combines a large budget, a clear reporting line to the Chief Growth Officer, and a remote setup. For SavATree's competitors, it is a sign the company plans to compete harder for customers at the local level. Whether that plan works will depend on who takes the job — and how well they spend that $15 million.
