The new logo and promotional video of West Bengal Tourism, unveiled by Suvendu Adhikari, has sparked immediate ridicule — and the harshest criticism comes from within his own party.
Tathagata Roy, a veteran BJP leader from West Bengal and former Governor of Tripura and Meghalaya, did not hold back. He called the video "very stupid and amateurish" and demanded it be dropped right away.
Why the West Bengal Tourism Video Sparked Anger
Roy's main complaint is simple: the video does not show West Bengal. Instead, it features scenes from Moscow, Egypt, and Rio de Janeiro. He questioned why a promotional video meant for the state would use foreign locations.
According to the original story, Roy also took issue with the tagline "how India feels different." He asked whether the video was trying to showcase West Bengal or the whole of India. In his view, the video "does disservice to the achievements of the BJP government of West Bengal."
"This is a very stupid and amateurish video! Why should scenes from Moscow, Egypt and Rio de Janiero feature in a video on West Bengal?" — Tathagata Roy
Roy was in New Delhi to attend a meeting of the committee drafting a uniform civil code for West Bengal when he saw the video and reacted on social media.
BJP Leader Demands Immediate Action on Tourism Logo
Roy did not just criticise the video — he called for action. He suggested the video be dropped "IMMEDIATELY" and also questioned the person who visualised and created it.
The backlash is notable because it comes from a senior figure within the BJP, not from the opposition. This puts Suvendu Adhikari, who unveiled the logo, in an awkward position within his own party ranks.
Our Take: A Promotional Video Must Sell the Place, Not Confuse It
To put it plainly, Roy has a point. A tourism video for West Bengal should make people want to visit West Bengal. If it shows Moscow, Egypt, and Rio de Janeiro, viewers will wonder what the state actually offers.
The tagline "how India feels different" also muddies the message. West Bengal is one state — it has its own culture, food, and landmarks. Trying to sell it as a generic "India" experience weakens the brand.
This is not just about aesthetics. Tourism promotion is serious business. A poorly made video can waste public money and fail to attract visitors. When a senior leader from your own party calls it "stupid," it signals that the rollout was not well thought out.
The state government should take this criticism seriously. Dropping the video and redoing it with actual West Bengal locations would be the smart move. Otherwise, the ridicule will only grow.
