Launches on Rani Jhansi Road, a key high-street destination known for jewellery retail
Ludhiana, 10th April 2026 - Indriya, Aditya Birla Jewellery, has launched its first store in Ludhiana, marking its 3rd store in Punjab, further strengthening its presence in the state. The expansion reflects the brand’s continued focus on markets with strong cultural affinity towards jewellery.
Situated on Rani Jhansi Road, a well-established retail and jewellery hub, the store has been designed to deliver a premium and engaging customer experience. It features over 32,000 designs across bridal, festive, contemporary, and everyday wear categories. The store also includes specialised sections such as a bridal lounge and a kaarigari room, enabling a more immersive and personalised shopping experience. The store brings together traditional craftsmanship and modern design sensibilities, catering to a wide spectrum of customer preferences. With this launch, Indriya continues to build a strong presence across North India.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Punjab is an important market for us, shaped by its rich jewellery traditions, robust wedding-driven demand, and an increasing preference for design-focused pieces. As a major commercial hub, Ludhiana boasts a dynamic consumer base. Through this store, we aim to offer a broader selection of designs and deliver an elevated, seamless retail experience to our customers.”
Indriya, Aditya Birla Group continues to strengthen its footprint in North India with its launch in Ludhiana, bringing its contemporary jewellery collections and signature in-store experience to an evolving consumer base.
Indriya, the jewellery brand from Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience. With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics. Indriya stores are more than just a jewellery store—it is the ultimate destination for bridal collection and celebrations of life’s most cherished moments. For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bride feels radiant on her special day. Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions.
